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You know, it takes a village to make a cloud.


We’re a team of software and hardware professionals, plus a former vending operator or two, all committed to delivering the best cloud-based vending solutions in the industry.


We started nearly two decades ago, and now have the experience and capability to put us in the top tier of solution providers worldwide.  If you have vending machines or other transactional devices that you’d like to manage from the cloud, give us a callWe’re here to help.


Cal Bauer

Vice President, Marketing & Sales

Cal is a former vending operator with extensive experience in the industry.  He grew an operation from inception to 700 machines, ultimately selling it in 2007.


In 2004, while still running his operation, Cal brought his experience to VendNovation, helping the company define its product lineup.  He joined the company full time in 2012.

A serial entrepreneur, Cal founded his first company in 1984 to focus on printing software and font technologies for customers needing an alternative to Adobe’s Postscript.  Microsoft acquired the company in 1989 and incorporated the technology into their newly-launched Windows platform.

Cal graduated in 1980 from UC Berkeley and holds a degree in Electrical Engineering and Computer Science.

Chad Ellsworth

Chad is an accomplished professional with over 10 years experience as the Director of Operations at VendNovation.  In this role, he is the focal point for customer support, logistics, installation implementation and customer satisfaction. His skills include project management, customer service, training and being generally the man with 1,000 hats.


Prior to VendNovation, Mr. Ellsworth was at Rose Studios, Inc./Rose Technologies where he was the product manager for RoseComm call center and unified messaging software applications. In this role, he also secured international distribution and software localization agreements. 


Mr. Ellsworth earned a Masters of Business Administration from the University of Hawaii’s Shidler College of Business and a Bachelors of Arts Degrees in International Relations and Korean from Brigham Young University. Away from the office, Chad can be found attending to his bee hives and enjoying numerous outdoor activities with his family.

Director of Operations

Andrew Rodman

Andrew oversees VendNovation's cloud architecture.  His role has grown with the company, starting while he was still a student at Seattle Pacific University.  At that time, he was approached to provide UX designs for VendNovation's pioneering efforts to connect vending machines to the cloud.  He joined the company full time after receiving a BS in Computer Science in 2005.

Andrew's passion for providing future-proof technology solutions balanced with current operational needs keeps him busy at work, and his 2 young children keep him busy at home. When he isn't work-focused, he is home-focused and loves every minute with his beautiful wife and small children, taking the occasional break to enjoy working with wood.

System Architect

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